{"id":7811,"date":"2024-07-05T17:35:14","date_gmt":"2024-07-05T10:35:14","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/insight\/%e0%b9%80%e0%b8%88%e0%b8%b2%e0%b8%b0%e0%b9%81%e0%b8%84%e0%b8%a1%e0%b9%80%e0%b8%9b%e0%b8%8d-music-streaming-%e0%b8%9c%e0%b9%88%e0%b8%b2%e0%b8%99%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad\/"},"modified":"2025-09-17T17:30:32","modified_gmt":"2025-09-17T10:30:32","slug":"%e0%b9%80%e0%b8%88%e0%b8%b2%e0%b8%b0%e0%b9%81%e0%b8%84%e0%b8%a1%e0%b9%80%e0%b8%9b%e0%b8%8d-music-streaming-%e0%b8%9c%e0%b9%88%e0%b8%b2%e0%b8%99%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad","status":"publish","type":"insight","link":"https:\/\/www.planbmedia.co.th\/th\/insight\/%e0%b9%80%e0%b8%88%e0%b8%b2%e0%b8%b0%e0%b9%81%e0%b8%84%e0%b8%a1%e0%b9%80%e0%b8%9b%e0%b8%8d-music-streaming-%e0%b8%9c%e0%b9%88%e0%b8%b2%e0%b8%99%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad\/","title":{"rendered":"\u0e40\u0e08\u0e32\u0e30\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d Music Streaming \u0e1c\u0e48\u0e32\u0e19\u0e2a\u0e37\u0e48\u0e2d\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e32\u0e01\u0e2b\u0e25\u0e32\u0e22 Location"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"776\" height=\"462\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/06\/Cover_6_20.jpg\" alt=\"\" class=\"wp-image-7755\" style=\"width:839px;height:auto\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/06\/Cover_6_20.jpg 776w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/06\/Cover_6_20-150x89.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/06\/Cover_6_20-750x447.jpg 750w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" 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decoding=\"async\" width=\"800\" height=\"800\" data-id=\"7763\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/06\/AW_music-steaming-4.jpg\" alt=\"\" class=\"wp-image-7763\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/06\/AW_music-steaming-4.jpg 800w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/06\/AW_music-steaming-4-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/06\/AW_music-steaming-4-750x750.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u0e15\u0e25\u0e32\u0e14 Music Streaming \u0e21\u0e35\u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e2a\u0e39\u0e07\u0e02\u0e36\u0e49\u0e19 \u0e41\u0e25\u0e30\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e21\u0e35\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e2a\u0e15\u0e23\u0e35\u0e21\u0e21\u0e34\u0e07\u0e01\u0e31\u0e19\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19 \u0e42\u0e14\u0e22 Nielsen \u0e40\u0e1c\u0e22\u0e27\u0e48\u0e32\u0e04\u0e19\u0e44\u0e17\u0e22\u0e43\u0e0a\u0e49\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e2a\u0e15\u0e23\u0e35\u0e21\u0e21\u0e34\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23\u0e1f\u0e31\u0e07\u0e40\u0e1e\u0e25\u0e07\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32 55% \u0e41\u0e17\u0e19\u0e17\u0e35\u0e48\u0e08\u0e30\u0e0b\u0e37\u0e49\u0e2d\u0e40\u0e1e\u0e25\u0e07\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 \u0e2b\u0e23\u0e37\u0e2d\u0e0b\u0e35\u0e14\u0e35 <\/p>\n\n\n\n<p>\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e17\u0e35\u0e48\u0e04\u0e23\u0e2d\u0e07\u0e15\u0e25\u0e32\u0e14\u0e2d\u0e22\u0e48\u0e32\u0e07 Spotify \u0e17\u0e35\u0e48\u0e21\u0e35\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e17\u0e31\u0e48\u0e27\u0e42\u0e25\u0e01\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32 602 \u0e25\u0e49\u0e32\u0e19\u0e04\u0e19 \u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c Data-Driven Marketing \u0e14\u0e49\u0e27\u0e22\u0e01\u0e32\u0e23\u0e19\u0e33\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e21\u0e35\u0e21\u0e32\u0e1b\u0e23\u0e31\u0e1a\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e43\u0e2b\u0e49\u0e21\u0e35\u0e04\u0e27\u0e32\u0e21 Personalized \u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19 \u0e41\u0e25\u0e30\u0e21\u0e35\u0e01\u0e32\u0e23\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e15\u0e41\u0e1a\u0e1a Localization \u0e2b\u0e23\u0e37\u0e2d\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e41\u0e15\u0e48\u0e25\u0e30\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28 <a><\/a>\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\u0e01\u0e47\u0e21\u0e35\u0e01\u0e32\u0e23\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e15\u0e28\u0e34\u0e25\u0e1b\u0e34\u0e19\u0e44\u0e17\u0e22\u0e41\u0e25\u0e30\u0e40\u0e1e\u0e25\u0e07\u0e44\u0e17\u0e22 \u0e2b\u0e23\u0e37\u0e2d K-pop \u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e35\u0e48\u0e19\u0e34\u0e22\u0e21\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e04\u0e19\u0e44\u0e17\u0e22<\/p>\n\n\n\n<p>\u0e0b\u0e36\u0e48\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e21\u0e35\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e43\u0e0a\u0e49\u0e2a\u0e37\u0e48\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e1c\u0e2a\u0e21\u0e1c\u0e2a\u0e32\u0e19\u0e01\u0e31\u0e1a\u0e2a\u0e37\u0e48\u0e2d\u0e42\u0e06\u0e29\u0e13\u0e32\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19\u0e17\u0e35\u0e48\u0e2b\u0e25\u0e32\u0e01\u0e2b\u0e25\u0e32\u0e22 \u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e25\u0e38\u0e21\u0e41\u0e25\u0e30\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e01\u0e25\u0e38\u0e48\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e17\u0e31\u0e48\u0e27\u0e16\u0e36\u0e07<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/planbmedia?__eep__=6&amp;__cft__[0]=AZVm_OHI7rZQPeSA4LS03pUVizTzoK96T8JRz1LY40kecr8He2WarZrbAwqIn5XhgdfLpZ6PhLCWfJLqGmZ8HA4iByi1xwndtgnJXj129LbYegGNwBmcxsdoW6w_a3rO3XmDRDUtNq679S7cCYjCWvaKdC0RH1n6V-lY-OhCwQAsgyXTTEwAyKcWN8uv6iYVcSYkNh58RZ3ZXDs9axgoYOYo&amp;__tn__=*NK-R\">#PlanBMedia<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/spotify?__eep__=6&amp;__cft__[0]=AZVm_OHI7rZQPeSA4LS03pUVizTzoK96T8JRz1LY40kecr8He2WarZrbAwqIn5XhgdfLpZ6PhLCWfJLqGmZ8HA4iByi1xwndtgnJXj129LbYegGNwBmcxsdoW6w_a3rO3XmDRDUtNq679S7cCYjCWvaKdC0RH1n6V-lY-OhCwQAsgyXTTEwAyKcWN8uv6iYVcSYkNh58RZ3ZXDs9axgoYOYo&amp;__tn__=*NK-R\">#Spotify<\/a> <\/p>\n\n\n\n<p>Source : Nielsen,2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0e15\u0e25\u0e32\u0e14 Music Streaming \u0e21\u0e35\u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e2a\u0e39\u0e07\u0e02\u0e36\u0e49\u0e19 \u0e41\u0e25\u0e30\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e21\u0e35 [&hellip;]<\/p>\n","protected":false},"featured_media":7792,"template":"","insight_category":[282,281],"insight_industry":[318],"class_list":["post-7811","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-retail-th","insight_category-digital-th","insight_industry-entertainment"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight\/7811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight\/7811\/revisions"}],"predecessor-version":[{"id":9368,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight\/7811\/revisions\/9368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/7792"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=7811"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight_category?post=7811"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight_industry?post=7811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}