{"id":7911,"date":"2024-07-26T13:43:25","date_gmt":"2024-07-26T06:43:25","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/insight\/plan-b-%e0%b8%82%e0%b8%a2%e0%b8%b2%e0%b8%a2%e0%b9%80%e0%b8%84%e0%b8%a3%e0%b8%b7%e0%b8%ad%e0%b8%82%e0%b9%88%e0%b8%b2%e0%b8%a2%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad%e0%b8%81%e0%b8%9a\/"},"modified":"2025-09-17T17:25:49","modified_gmt":"2025-09-17T10:25:49","slug":"plan-b-%e0%b8%82%e0%b8%a2%e0%b8%b2%e0%b8%a2%e0%b9%80%e0%b8%84%e0%b8%a3%e0%b8%b7%e0%b8%ad%e0%b8%82%e0%b9%88%e0%b8%b2%e0%b8%a2%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad%e0%b8%81%e0%b8%9a","status":"publish","type":"insight","link":"https:\/\/www.planbmedia.co.th\/th\/insight\/plan-b-%e0%b8%82%e0%b8%a2%e0%b8%b2%e0%b8%a2%e0%b9%80%e0%b8%84%e0%b8%a3%e0%b8%b7%e0%b8%ad%e0%b8%82%e0%b9%88%e0%b8%b2%e0%b8%a2%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad%e0%b8%81%e0%b8%9a\/","title":{"rendered":"Plan B \u0e02\u0e22\u0e32\u0e22\u0e40\u0e04\u0e23\u0e37\u0e2d\u0e02\u0e48\u0e32\u0e22\u0e2a\u0e37\u0e48\u0e2d\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19 \u0e23\u0e2d\u0e07\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e0a\u0e35\u0e27\u0e34\u0e15\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"892\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/Cover_7_04-1500x892.jpg\" alt=\"\" class=\"wp-image-7887\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/Cover_7_04-1500x892.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/Cover_7_04-1050x625.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/Cover_7_04-150x89.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/Cover_7_04-750x446.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/Cover_7_04.jpg 1617w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p>\u0e08\u0e32\u0e01\u0e2a\u0e16\u0e32\u0e19\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e01\u0e32\u0e23\u0e04\u0e25\u0e35\u0e48\u0e04\u0e25\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e42\u0e04\u0e27\u0e34\u0e14-19 \u0e04\u0e27\u0e32\u0e21\u0e40\u0e1a\u0e37\u0e48\u0e2d\u0e2b\u0e19\u0e48\u0e32\u0e22\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e01\u0e31\u0e01\u0e15\u0e31\u0e27 \u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e43\u0e2b\u0e49\u0e1c\u0e39\u0e49\u0e04\u0e19\u0e01\u0e25\u0e31\u0e1a\u0e21\u0e32\u0e43\u0e0a\u0e49\u0e0a\u0e35\u0e27\u0e34\u0e15\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19 \u0e44\u0e21\u0e48\u0e27\u0e48\u0e32\u0e08\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19\u0e17\u0e35\u0e48\u0e2d\u0e2d\u0e1f\u0e1f\u0e34\u0e28 \u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27 \u0e2b\u0e23\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e17\u0e33\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e15\u0e48\u0e32\u0e07\u0e46 \u0e43\u0e19\u0e0a\u0e35\u0e27\u0e34\u0e15\u0e1b\u0e23\u0e30\u0e08\u0e33\u0e27\u0e31\u0e19<\/p>\n\n\n\n<p>\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e15\u0e2d\u0e1a\u0e42\u0e08\u0e17\u0e22\u0e4c\u0e41\u0e25\u0e30\u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e25\u0e38\u0e21\u0e17\u0e38\u0e01\u0e44\u0e25\u0e1f\u0e4c\u0e2a\u0e44\u0e15\u0e25\u0e4c\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e0a\u0e35\u0e27\u0e34\u0e15\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 \u0e17\u0e32\u0e07 Plan B \u0e44\u0e14\u0e49\u0e21\u0e38\u0e48\u0e07\u0e21\u0e31\u0e48\u0e19\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e40\u0e04\u0e23\u0e37\u0e2d\u0e02\u0e48\u0e32\u0e22\u0e2a\u0e37\u0e48\u0e2d\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19 \u0e41\u0e1a\u0e1a\u0e04\u0e23\u0e1a\u0e27\u0e07\u0e08\u0e23 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e23\u0e2d\u0e07\u0e23\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e44\u0e1b\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 \u0e42\u0e14\u0e22\u0e1b\u0e35\u0e19\u0e35\u0e49\u0e40\u0e23\u0e32\u0e21\u0e35\u0e01\u0e32\u0e23\u0e02\u0e22\u0e32\u0e22\u0e2a\u0e37\u0e48\u0e2d\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19\u0e43\u0e2b\u0e21\u0e48 \u0e43\u0e19\u0e1b\u0e23\u0e30\u0e40\u0e20\u0e17\u0e15\u0e48\u0e32\u0e07\u0e46 \u0e14\u0e31\u0e07\u0e19\u0e35\u0e49<\/p>\n\n\n\n<p>\u0e2a\u0e37\u0e48\u0e2d\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25 (DOOH)<br>\u0e2a\u0e37\u0e48\u0e2d\u0e02\u0e19\u0e2a\u0e48\u0e07\u0e2a\u0e32\u0e18\u0e32\u0e23\u0e13\u0e30 (Transit)<br>\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e19\u0e32\u0e21\u0e1a\u0e34\u0e19 (Airport)<\/p>\n\n\n\n<p>\u0e19\u0e2d\u0e01\u0e08\u0e32\u0e01\u0e19\u0e35\u0e49\u0e22\u0e31\u0e07\u0e21\u0e35\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c (Online) \u0e17\u0e35\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e43\u0e19\u0e17\u0e38\u0e01\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07 \u0e17\u0e33\u0e43\u0e2b\u0e49\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e40\u0e1b\u0e47\u0e19\u0e44\u0e1b\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e25\u0e38\u0e21\u0e41\u0e25\u0e30\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e22\u0e34\u0e48\u0e07\u0e02\u0e36\u0e49\u0e19<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7889\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-04-1500x1500.jpg\" alt=\"\" class=\"wp-image-7889\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-04-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-04-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-04-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-04-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-04-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7891\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-05-1500x1500.jpg\" alt=\"\" class=\"wp-image-7891\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-05-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-05-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-05-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-05-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-05-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7893\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-06-1500x1500.jpg\" alt=\"\" class=\"wp-image-7893\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-06-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-06-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-06-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-06-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-06-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7895\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-07-1500x1500.jpg\" alt=\"\" class=\"wp-image-7895\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-07-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-07-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-07-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-07-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-07-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7897\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-08-1500x1500.jpg\" alt=\"\" class=\"wp-image-7897\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-08-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-08-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-08-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-08-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-08-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7899\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-09-1500x1500.jpg\" alt=\"\" class=\"wp-image-7899\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-09-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-09-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-09-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-09-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-09-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7901\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-10-1500x1500.jpg\" alt=\"\" class=\"wp-image-7901\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-10-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-10-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-10-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-10-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-10-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7903\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-11-1500x1500.jpg\" alt=\"\" class=\"wp-image-7903\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-11-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-11-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-11-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-11-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-11-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7905\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-12-1500x1500.jpg\" alt=\"\" class=\"wp-image-7905\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-12-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-12-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-12-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-12-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-12-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"7907\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-13-1500x1500.jpg\" alt=\"\" class=\"wp-image-7907\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-13-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-13-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-13-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-13-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2024\/07\/FB_outthere_June-13-2000x2000.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><a 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