{"id":8612,"date":"2025-01-20T17:30:23","date_gmt":"2025-01-20T10:30:23","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/insight\/%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad%e0%b8%81%e0%b8%9a%e0%b9%89%e0%b8%b2%e0%b8%99-%e0%b9%80%e0%b8%8a%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%a1-offline-%e0%b8%aa%e0%b8%b9%e0%b9%88-online\/"},"modified":"2025-09-17T16:56:49","modified_gmt":"2025-09-17T09:56:49","slug":"%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad%e0%b8%81%e0%b8%9a%e0%b9%89%e0%b8%b2%e0%b8%99-%e0%b9%80%e0%b8%8a%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%a1-offline-%e0%b8%aa%e0%b8%b9%e0%b9%88-online","status":"publish","type":"insight","link":"https:\/\/www.planbmedia.co.th\/th\/insight\/%e0%b8%aa%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%ad%e0%b8%81%e0%b8%9a%e0%b9%89%e0%b8%b2%e0%b8%99-%e0%b9%80%e0%b8%8a%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%a1-offline-%e0%b8%aa%e0%b8%b9%e0%b9%88-online\/","title":{"rendered":"\u0e2a\u0e37\u0e48\u0e2d\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19 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sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"8593\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-02-1500x1500.jpg\" alt=\"\" class=\"wp-image-8593\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-02-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-02-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-02-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-02-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-02.jpg 1669w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" 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src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-03-1500x1500.jpg\" alt=\"\" class=\"wp-image-8595\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-03-1500x1500.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-03-1050x1050.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-03-150x150.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-03-750x750.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/01\/Omnichanel-03.jpg 1669w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a Omnichannel \u0e40\u0e1b\u0e47\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e19\u0e34\u0e22\u0e21\u0e43\u0e0a\u0e49 \u0e40\u0e1b\u0e47\u0e19\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e41\u0e25\u0e30\u0e2d\u0e2d\u0e1f\u0e44\u0e25\u0e19\u0e4c\u0e40\u0e02\u0e49\u0e32\u0e14\u0e49\u0e27\u0e22\u0e01\u0e31\u0e19 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e44\u0e23\u0e49\u0e23\u0e2d\u0e22\u0e15\u0e48\u0e2d \u0e41\u0e25\u0e30\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d \u0e42\u0e14\u0e22\u0e1c\u0e25\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e1e\u0e1a\u0e27\u0e48\u0e32 73% \u0e02\u0e2d\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e0a\u0e31\u0e49\u0e19\u0e19\u0e33\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e43\u0e0a\u0e49\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a\u0e1c\u0e2a\u0e21\u0e1c\u0e2a\u0e32\u0e19\u0e2b\u0e25\u0e32\u0e22\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07<\/p>\n\n\n\n<p> \u0e0b\u0e36\u0e48\u0e07 Plan B \u0e44\u0e14\u0e49\u0e21\u0e35\u0e01\u0e32\u0e23\u0e23\u0e48\u0e27\u0e21\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e1a Ipsos Thailand \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e27\u0e34\u0e08\u0e31\u0e22\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e02\u0e2d\u0e07\u0e2a\u0e37\u0e48\u0e2d\u0e19\u0e2d\u0e01\u0e1a\u0e49\u0e32\u0e19 (OOH) \u0e41\u0e25\u0e30\u0e21\u0e35\u0e01\u0e32\u0e23\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e2b\u0e25\u0e31\u0e07\u0e40\u0e2b\u0e47\u0e19\u0e2a\u0e37\u0e48\u0e2d OOH \u0e42\u0e14\u0e22\u0e21\u0e35\u0e01\u0e32\u0e23\u0e23\u0e30\u0e1a\u0e38\u0e27\u0e48\u0e32<\/p>\n\n\n\n<p>> 50% \u0e21\u0e35\u0e01\u0e32\u0e23\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e19\u0e31\u0e49\u0e19\u0e15\u0e48\u0e2d\u0e1a\u0e19\u0e2d\u0e34\u0e19\u0e40\u0e15\u0e2d\u0e23\u0e4c\u0e40\u0e19\u0e47\u0e15<br>> 30% \u0e41\u0e2d\u0e14 LINE Official \u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e19\u0e31\u0e49\u0e19 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e2d\u0e1a\u0e16\u0e32\u0e21\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e15\u0e48\u0e2d<br>> 20% \u0e16\u0e48\u0e32\u0e22\u0e41\u0e25\u0e30\u0e41\u0e0a\u0e23\u0e4c\u0e20\u0e32\u0e1e\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e1a\u0e19\u0e2a\u0e37\u0e48\u0e2d OOH \u0e43\u0e2b\u0e49\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e19\u0e41\u0e25\u0e30\u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e23\u0e31\u0e27<\/p>\n\n\n\n<p>\u0e19\u0e2d\u0e01\u0e08\u0e32\u0e01\u0e19\u0e35\u0e49 \u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21\u0e43\u0e19\u0e01\u0e25\u0e38\u0e48\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 Gen Z \u0e08\u0e33\u0e19\u0e27\u0e19 600 \u0e04\u0e19 \u0e1e\u0e1a\u0e27\u0e48\u0e32 60% \u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e15\u0e2d\u0e1a\u0e41\u0e1a\u0e1a\u0e2a\u0e2d\u0e1a\u0e16\u0e32\u0e21 \u0e21\u0e35\u0e41\u0e19\u0e27\u0e42\u0e19\u0e49\u0e21\u0e2a\u0e41\u0e01\u0e19 QR Code \u0e1a\u0e19\u0e2a\u0e37\u0e48\u0e2d OOH \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e0a\u0e31\u0e48\u0e19\u0e2b\u0e23\u0e37\u0e2d\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21<\/p>\n\n\n\n<p>\u0e08\u0e30\u0e40\u0e2b\u0e47\u0e19\u0e44\u0e14\u0e49\u0e27\u0e48\u0e32\u0e2a\u0e37\u0e48\u0e2d OOH \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e44\u0e1b\u0e22\u0e31\u0e07\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e44\u0e14\u0e49 \u0e14\u0e31\u0e07\u0e19\u0e31\u0e49\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e17\u0e35\u0e48\u0e1c\u0e2a\u0e21\u0e1c\u0e2a\u0e32\u0e19\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e2a\u0e37\u0e48\u0e2d OOH \u0e41\u0e25\u0e30\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e44\u0e21\u0e48\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e0a\u0e48\u0e27\u0e22\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e23\u0e39\u0e49 (Awareness) \u0e41\u0e15\u0e48\u0e22\u0e31\u0e07\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e01\u0e23\u0e30\u0e15\u0e38\u0e49\u0e19\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21 (Engagement) 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href=\"https:\/\/www.facebook.com\/hashtag\/planbmedia?__eep__=6&amp;__cft__[0]=AZU_4T0z-ZqvAJcOP2mqfNXgQsnbRs8aTB_D7q2kAob7TAP_857UsHE_E-NHfxgnmnj_rTQnwAigFUcgVk73hAnV95JnLXXV8sdjPRaQxOZ6sfvnOFm6hBIj5q_SBCz4tnIKVvZSi6ml32Eg4wHe1NH3CoGbLrndtM8LvacKSKB4keyEwK5C0CyQLdv0LD_Ujys&amp;__tn__=*NK-R\">#PlanBMedia<\/a><br>source: MoEngage, 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a Omnichannel \u0e40\u0e1b\u0e47\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e19\u0e34\u0e22\u0e21\u0e43\u0e0a\u0e49 [&hellip;]<\/p>\n","protected":false},"featured_media":8592,"template":"","insight_category":[281,280],"insight_industry":[312,318,324],"class_list":["post-8612","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-digital-th","insight_category-classic-th","insight_industry-banking-and-insurance","insight_industry-entertainment","insight_industry-retail-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight\/8612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight\/8612\/revisions"}],"predecessor-version":[{"id":8615,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight\/8612\/revisions\/8615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/8592"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=8612"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight_category?post=8612"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/insight_industry?post=8612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}