{"id":9304,"date":"2025-04-25T11:30:39","date_gmt":"2025-04-25T04:30:39","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=research&#038;p=9304"},"modified":"2025-04-25T11:38:49","modified_gmt":"2025-04-25T04:38:49","slug":"ooh-media-delivers-impactful-attention-memorable-presence-and-consumer-friendly-engagement-for-luxury-brands","status":"publish","type":"research","link":"https:\/\/www.planbmedia.co.th\/th\/research\/ooh-media-delivers-impactful-attention-memorable-presence-and-consumer-friendly-engagement-for-luxury-brands\/","title":{"rendered":"OOH media delivers impactful attention, memorable presence, and consumer-friendly engagement for luxury brands"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"953\" height=\"671\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/luxury_research_.jpg\" alt=\"\" class=\"wp-image-9305\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/luxury_research_.jpg 953w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/luxury_research_-150x106.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/luxury_research_-750x528.jpg 750w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">OOH is attention-grabbing with its size and media formats\/ contents e.g. using presenter, flashing\/moving image<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Having the big screen on building, it is very attention-grabby and strongly recalled by those who have drove passed once.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Consumers perceived OOH media is \u201cnot too forcing\u201d for them to consume<\/li>\n<\/ul>\n\n\n\n<p>Source: Nielsen Research for Luxury products &#8211; May 2024\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Nielsen Research for Luxury products &#8211; Ma [&hellip;]<\/p>\n","protected":false},"featured_media":9305,"template":"","class_list":["post-9304","research","type-research","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/research\/9304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/research"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/research\/9304\/revisions"}],"predecessor-version":[{"id":9307,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/research\/9304\/revisions\/9307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9305"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}