{"id":9056,"date":"2025-04-23T17:38:24","date_gmt":"2025-04-23T10:38:24","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9056"},"modified":"2025-04-24T15:15:10","modified_gmt":"2025-04-24T08:15:10","slug":"loreal-group-hotel-de-luxe-create-engaging-campaign-via-the-interactive-ooh-media","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/loreal-group-hotel-de-luxe-create-engaging-campaign-via-the-interactive-ooh-media\/","title":{"rendered":"L&#8217;Or\u00e9al Group : Hotel De Luxe\u00a0Create engaging campaign via the\u00a0 interactive OOH Media"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9061\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-1500x1000.jpg\" alt=\"\" class=\"wp-image-9061\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-1500x1000.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-1050x700.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-150x100.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-750x500.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-2000x1334.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9057\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO8919-1500x1000.jpg\" alt=\"\" class=\"wp-image-9057\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO8919-1500x1000.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO8919-1050x700.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO8919-150x100.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO8919-750x500.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO8919-2000x1334.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9059\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-2-1500x1000.jpg\" alt=\"\" class=\"wp-image-9059\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-2-1500x1000.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-2-1050x700.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-2-150x100.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-2-750x500.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO9226-2-2000x1334.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u00a0<br><strong>Background :\u00a0<\/strong><br>L&#8217;Or\u00e9al Group launched its biggest event of the year, <em>HOTEL DE LUXE,<\/em> uniting six global beauty brands under the concept of an exclusive luxury hotel. This iconic event became a new landmark in the heart of Bangkok, featuring Thailand\u2019s first-ever interactive activity on a giant LED screen at Parc Paragon. Visitors could share love and positive vibes for their favorite beauty products by sending emojis that appeared in real-time on the screen.<\/p>\n\n\n\n<p><br><strong>CAMPAIGN DETAIL:<\/strong><br>L&#8217;Oreal Group encouraging viewers to share their interactions on OOH media via emoji and displays placed in high-traffic areas that amplify the reach and impact of the campaign. This approach aligns with the evolving trends in advertising, leveraging technology to enhance campaign and communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Background :\u00a0L&#8217;Or\u00e9al Group launched its biggest  [&hellip;]<\/p>\n","protected":false},"featured_media":9206,"template":"","study_category":[249],"study_industry":[251],"study_objective":[236],"class_list":["post-9056","study","type-study","status-publish","has-post-thumbnail","hentry","study_category-digital","study_industry-fashion-luxury","study_objective-activation"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/study"}],"version-history":[{"count":2,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9056\/revisions"}],"predecessor-version":[{"id":9066,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9056\/revisions\/9066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9206"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9056"}],"wp:term":[{"taxonomy":"study_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_category?post=9056"},{"taxonomy":"study_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_industry?post=9056"},{"taxonomy":"study_objective","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_objective?post=9056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}