{"id":9067,"date":"2025-04-23T17:44:28","date_gmt":"2025-04-23T10:44:28","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9067"},"modified":"2025-04-24T15:20:51","modified_gmt":"2025-04-24T08:20:51","slug":"nescafe-dominates-outdoor-media-nationwide-teaming-up-with-popular-brand-characters","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/nescafe-dominates-outdoor-media-nationwide-teaming-up-with-popular-brand-characters\/","title":{"rendered":"Nescaf\u00e9 Dominates Outdoor Media Nationwide, Teaming Up with Popular Brand Characters"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"844\" data-id=\"9068\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/DJI_0024-1500x844.jpg\" alt=\"\" class=\"wp-image-9068\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/DJI_0024-1500x844.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/DJI_0024-1050x591.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/DJI_0024-150x84.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/DJI_0024-750x422.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/DJI_0024-2000x1125.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">default<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"958\" height=\"756\" data-id=\"9070\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Screenshot-2567-09-30-at-17.29.20.jpg\" alt=\"\" class=\"wp-image-9070\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Screenshot-2567-09-30-at-17.29.20.jpg 958w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Screenshot-2567-09-30-at-17.29.20-150x118.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Screenshot-2567-09-30-at-17.29.20-750x592.jpg 750w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"746\" height=\"693\" data-id=\"9072\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Screenshot-2567-10-01-at-13.05.54.jpg\" alt=\"\" class=\"wp-image-9072\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Screenshot-2567-10-01-at-13.05.54.jpg 746w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Screenshot-2567-10-01-at-13.05.54-150x139.jpg 150w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><br><strong>Background :\u00a0<\/strong><br>Nescaf\u00e9, a beloved Thai coffee brand, extended its influence beyond Bangkok with the launch of its &#8220;Nescaf\u00e9 Blend &amp; Brew &#8230; Made Deliciously Perfect&#8221; campaign. By saturating outdoor media nationwide, the brand not only showcased its product&#8217;s superior taste and aroma through celebrity endorsements but also captured the hearts of consumers through collaborations with beloved brand characters.\u00a0<\/p>\n\n\n\n<p><br><strong>CAMPAIGN DETAIL:<\/strong><br>The campaign is promoted on <strong>Plan B TV<\/strong> and <strong>Plan B TV Nationwide<\/strong>, with a <em>freeze screen<\/em> feature during the prime morning commute hours from <strong>7:30 AM to 8:00 AM<\/strong>, targeting consumers on their way to work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background :\u00a0Nescaf\u00e9, a beloved Thai coffee brand, exte [&hellip;]<\/p>\n","protected":false},"featured_media":9074,"template":"","study_category":[249],"study_industry":[252],"study_objective":[236],"class_list":["post-9067","study","type-study","status-publish","has-post-thumbnail","hentry","study_category-digital","study_industry-beverage","study_objective-activation"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/study"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9067\/revisions"}],"predecessor-version":[{"id":9076,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9067\/revisions\/9076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9074"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9067"}],"wp:term":[{"taxonomy":"study_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_category?post=9067"},{"taxonomy":"study_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_industry?post=9067"},{"taxonomy":"study_objective","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_objective?post=9067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}