{"id":9077,"date":"2025-04-23T18:02:15","date_gmt":"2025-04-23T11:02:15","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9077"},"modified":"2025-04-24T15:21:34","modified_gmt":"2025-04-24T08:21:34","slug":"byd-drives-leadership-in-the-ev-market-with-ooh-media","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/byd-drives-leadership-in-the-ev-market-with-ooh-media\/","title":{"rendered":"BYD Drives Leadership in the EV Market with OOH Media"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"666\" data-id=\"9092\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/4.BYD_.jpg\" alt=\"\" class=\"wp-image-9092\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/4.BYD_.jpg 1000w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/4.BYD_-150x100.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/4.BYD_-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9084\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO0939-1500x1000.jpg\" alt=\"\" class=\"wp-image-9084\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO0939-1500x1000.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO0939-1050x700.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO0939-150x100.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO0939-750x500.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/TARO0939-2000x1333.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9082\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-1500x1000.jpg\" alt=\"\" class=\"wp-image-9082\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-1500x1000.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-1050x700.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-150x100.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-750x500.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-2000x1333.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9080\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/BJ2_20240619-6-1500x1000.jpg\" alt=\"\" class=\"wp-image-9080\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/BJ2_20240619-6-1500x1000.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/BJ2_20240619-6-1050x700.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/BJ2_20240619-6-150x100.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/BJ2_20240619-6-750x500.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/BJ2_20240619-6-2000x1333.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9082\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-1500x1000.jpg\" alt=\"\" class=\"wp-image-9082\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-1500x1000.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-1050x700.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-150x100.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-750x500.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/Plan-B-TV_04Apr24-6-2000x1333.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u00a0<br><strong>Background :\u00a0<\/strong><br>BYD, aiming to solidify its position as a global EV leader, focuses on enhancing brand recognition and visibility in competitive markets. The brand targets high-traffic areas and strategic locations to engage diverse audiences and reinforce its image as an innovative and reliable EV manufacturer.<\/p>\n\n\n\n<p><br><strong>CAMPAIGN DETAIL :<\/strong><br>BYD utilizes Out-of-Home (OOH)<br>media to promote its brand through impactful billboards, signature digital screens at key landmarks, airport media, and Plan B TV , extensive digital network across Bangkok. These platforms ensure strong visibility and effectively connect with urban consumers, showcasing BYD&#8217;s commitment to innovation and excellence in the EV market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Background :\u00a0BYD, aiming to solidify its position as a [&hellip;]<\/p>\n","protected":false},"featured_media":9092,"template":"","study_category":[254,249],"study_industry":[253],"study_objective":[237,238],"class_list":["post-9077","study","type-study","status-publish","has-post-thumbnail","hentry","study_category-classic","study_category-digital","study_industry-automotive","study_objective-awareness","study_objective-trust"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/study"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9077\/revisions"}],"predecessor-version":[{"id":9094,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9077\/revisions\/9094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9092"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9077"}],"wp:term":[{"taxonomy":"study_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_category?post=9077"},{"taxonomy":"study_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_industry?post=9077"},{"taxonomy":"study_objective","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_objective?post=9077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}