{"id":9095,"date":"2025-04-23T18:07:36","date_gmt":"2025-04-23T11:07:36","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9095"},"modified":"2025-04-24T16:43:38","modified_gmt":"2025-04-24T09:43:38","slug":"dr-pong-rebranding-to-drive-credibility-and-impact-through-ooh-media","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/dr-pong-rebranding-to-drive-credibility-and-impact-through-ooh-media\/","title":{"rendered":"Dr. Pong : Rebranding to drive credibility and impact through OOH media"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"9098\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4-1500x1500.jpeg\" alt=\"\" class=\"wp-image-9098\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4-1500x1500.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4-1050x1050.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4-150x150.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4-750x750.jpeg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4.jpeg 1732w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" data-id=\"9100\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1500x1500.jpeg\" alt=\"\" class=\"wp-image-9100\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1500x1500.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1050x1050.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-150x150.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-750x750.jpeg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5.jpeg 1732w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3-1500x1500.jpeg\" alt=\"\" class=\"wp-image-9096\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3-1500x1500.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3-1050x1050.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3-150x150.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3-750x750.jpeg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3.jpeg 1732w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p><br><strong>Background :\u00a0<\/strong><br>Dr. Pong has established itself as a skincare brand rooted in dermatological expertise and a commitment to high-quality products. Owned by dermatologists, the brand aims to provide Thai consumers with effective solutions for allergy-prone, oily, and acne-prone skin, addressing lifestyle-driven skin concerns.<br>Dr. Pong&#8217;s first time using a presenter\u00a0 &#8220;Kim Seon-ho&#8221; with memorable tagline to reach\u00a0 \u00a0<br>a new target audience focus on city people, enhance brand image, the credibility and evoke emotions.<\/p>\n\n\n\n<p><br><strong>Campaign Details :<\/strong><br>Dr.Pong promoted through <strong>OOH media<\/strong> using a <strong>digital network<\/strong> that spans across Bangkok, ensuring wide-reaching coverage. Additionally, <strong>billboards<\/strong> and <strong>signature screens<\/strong> located at key landmarks in Bangkok were utilized to create maximum impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background :\u00a0Dr. Pong has established itself as a skinc [&hellip;]<\/p>\n","protected":false},"featured_media":9102,"template":"","study_category":[254,249],"study_industry":[250],"study_objective":[237,238],"class_list":["post-9095","study","type-study","status-publish","has-post-thumbnail","hentry","study_category-classic","study_category-digital","study_industry-consumer-product","study_objective-awareness","study_objective-trust"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/study"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9095\/revisions"}],"predecessor-version":[{"id":9104,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9095\/revisions\/9104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9102"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9095"}],"wp:term":[{"taxonomy":"study_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_category?post=9095"},{"taxonomy":"study_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_industry?post=9095"},{"taxonomy":"study_objective","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_objective?post=9095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}