{"id":9105,"date":"2025-04-23T18:13:51","date_gmt":"2025-04-23T11:13:51","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9105"},"modified":"2025-04-24T15:26:45","modified_gmt":"2025-04-24T08:26:45","slug":"ravipa-x-the-monsters-driving-impact-with-strategic-ooh-advertising","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/ravipa-x-the-monsters-driving-impact-with-strategic-ooh-advertising\/","title":{"rendered":"RAVIPA x The Monsters: Driving impact with Strategic OOH Advertising"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2500\" height=\"1406\" data-id=\"9115\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image28-edited.jpeg\" alt=\"\" class=\"wp-image-9115\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image28-edited.jpeg 2500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image28-edited-1050x591.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image28-edited-1500x844.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image28-edited-150x84.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image28-edited-750x422.jpeg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image28-edited-2000x1125.jpeg 2000w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9113\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image31-1500x1000.jpeg\" alt=\"\" class=\"wp-image-9113\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image31-1500x1000.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image31-1050x700.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image31-150x100.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image31-750x500.jpeg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image31-2000x1334.jpeg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1001\" data-id=\"9111\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image30-1500x1001.jpeg\" alt=\"\" class=\"wp-image-9111\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image30-1500x1001.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image30-1050x701.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image30-150x100.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image30-750x500.jpeg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image30-2000x1334.jpeg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"9109\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image29-1500x1000.jpeg\" alt=\"\" class=\"wp-image-9109\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image29-1500x1000.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image29-1050x700.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image29-150x100.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image29-750x500.jpeg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image29-2000x1334.jpeg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u00a0<strong>Background :\u00a0<\/strong><br>RAVIPA adopts the popular <strong>collaboration marketing strategy<\/strong> by partnering with <strong>The Monsters<\/strong> to launch the adorable <strong>Labubu Baby<\/strong> jewelry collection, seamlessly incorporating meaningful messages that are characteristic of RAVIPA&#8217;s style.<\/p>\n\n\n\n<p><br><strong>CAMPAIGN DETAIL :<\/strong><br>Ravipa focuses on <strong>OOH advertising<\/strong> within luxury department stores such as <strong>Siam Paragon<\/strong> and <strong>The EmDistrict<\/strong> to enhance the brand&#8217;s image and strategically place ads near its store locations to drive visibility and sales.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Background :\u00a0RAVIPA adopts the popular collaboration m 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