{"id":9121,"date":"2025-04-23T18:19:41","date_gmt":"2025-04-23T11:19:41","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9121"},"modified":"2025-04-24T15:29:58","modified_gmt":"2025-04-24T08:29:58","slug":"sompo-leverages-airport-media-to-boost-travel-insurance-consideration","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/sompo-leverages-airport-media-to-boost-travel-insurance-consideration\/","title":{"rendered":"Sompo Leverages Airport Media to Boost Travel Insurance Consideration\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1128\" data-id=\"9126\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1500x1128.jpg\" alt=\"\" class=\"wp-image-9126\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1500x1128.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1050x789.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-150x113.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-750x564.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-2000x1504.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"1128\" data-id=\"9128\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-1500x1128.jpg\" alt=\"\" class=\"wp-image-9128\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-1500x1128.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-1050x789.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-150x113.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-750x564.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-2000x1504.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"906\" height=\"679\" data-id=\"9122\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3.jpg\" alt=\"\" class=\"wp-image-9122\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3.jpg 906w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3-150x112.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image3-750x562.jpg 750w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"941\" height=\"648\" data-id=\"9124\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4.jpg\" alt=\"\" class=\"wp-image-9124\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4.jpg 941w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4-150x103.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image4-750x516.jpg 750w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u00a0<br><strong>BACKGROUND :\u00a0<\/strong><br>Sompo&#8217;s use of airport media with travel insurance discounts is aimed at increasing consideration for their product among a highly relevant audience. Capitalize on the &#8220;Right Time, Right Place&#8221; Scenario, Airports offer a unique environment where travelers are highly receptive to travel-related messages. Encourage Impulse Purchases: The airport environment creates an opportunity for impulse purchases. Travelers might be more inclined to buy on the spot due to the discount and the convenience of immediate coverage.<\/p>\n\n\n\n<p><br><strong>CAMPAIGN DETAIL :<\/strong><br>The campaign utilizes the Don Mueang Airport Digital Network and Air Traveller Supreme at Suvarnabhumi Airport, ensuring maximum visibility through strategically placed digital screens in high-traffic areas. These platforms effectively connect with travelers at key moments, emphasizing convenience and value, and reinforcing Sompo&#8217;s presence in the travel insurance market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0BACKGROUND :\u00a0Sompo&#8217;s use of airport media with t [&hellip;]<\/p>\n","protected":false},"featured_media":9134,"template":"","study_category":[268],"study_industry":[255],"study_objective":[239],"class_list":["post-9121","study","type-study","status-publish","has-post-thumbnail","hentry","study_category-airport","study_industry-banking-and-insurance","study_objective-consideration"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/study"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9121\/revisions"}],"predecessor-version":[{"id":9136,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9121\/revisions\/9136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9134"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9121"}],"wp:term":[{"taxonomy":"study_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_category?post=9121"},{"taxonomy":"study_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_industry?post=9121"},{"taxonomy":"study_objective","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_objective?post=9121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}