{"id":9143,"date":"2025-04-23T18:31:56","date_gmt":"2025-04-23T11:31:56","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9143"},"modified":"2025-04-24T15:30:28","modified_gmt":"2025-04-24T08:30:28","slug":"krungthai-axa-enhancing-consideration-with-outdoor-campaign-supporting-freelancers-security","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/krungthai-axa-enhancing-consideration-with-outdoor-campaign-supporting-freelancers-security\/","title":{"rendered":"Krungthai-AXA : Enhancing Consideration with Outdoor Campaign Supporting Freelancers&#8217; Security"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"844\" data-id=\"9148\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-2-1500x844.jpg\" alt=\"\" class=\"wp-image-9148\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-2-1500x844.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-2-1050x591.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-2-150x84.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-2-750x422.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image6-2-2000x1125.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"891\" data-id=\"9150\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image7-1500x891.jpeg\" alt=\"\" class=\"wp-image-9150\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image7-1500x891.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image7-1050x624.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image7-150x89.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image7-750x445.jpeg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image7-2000x1188.jpeg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"844\" data-id=\"9146\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1-1500x844.jpg\" alt=\"\" class=\"wp-image-9146\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1-1500x844.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1-1050x591.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1-150x84.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1-750x422.jpg 750w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image5-1-2000x1125.jpg 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u00a0<br><br><strong>BACKGROUND :\u00a0<\/strong><br>Krungthai-AXA&#8217;s &#8220;Why Should Freelancers Take Risks?&#8221; campaign emphasizes the brand\u2019s commitment to supporting freelancers by providing security and understanding their unique challenges. Using memorable outdoor media messages like &#8220;Freelancers shouldn&#8217;t have to take risks,&#8221; the campaign aims to strengthen the brand\u2019s image and build trust in its products and services tailored for freelancers.<\/p>\n\n\n\n<p><br><strong>CAMPAIGN DETAIL :<\/strong><br>The campaign uses signature screens at strategic locations to create high visibility and memorable impressions.\u00a0<br>Additionally, it utilizes the Plan B TV digital network and Plan B TV Nationwide to extend its reach across Thailand, ensuring consistent exposure and engagement with the target audience.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 BACKGROUND :\u00a0Krungthai-AXA&#8217;s &#8220;Why Should  [&hellip;]<\/p>\n","protected":false},"featured_media":9157,"template":"","study_category":[249],"study_industry":[255],"study_objective":[239],"class_list":["post-9143","study","type-study","status-publish","has-post-thumbnail","hentry","study_category-digital","study_industry-banking-and-insurance","study_objective-consideration"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/study"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9143\/revisions"}],"predecessor-version":[{"id":9159,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9143\/revisions\/9159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9157"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9143"}],"wp:term":[{"taxonomy":"study_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_category?post=9143"},{"taxonomy":"study_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_industry?post=9143"},{"taxonomy":"study_objective","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_objective?post=9143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}