{"id":9173,"date":"2025-04-24T10:42:21","date_gmt":"2025-04-24T03:42:21","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&p=9173"},"modified":"2025-04-24T15:31:42","modified_gmt":"2025-04-24T08:31:42","slug":"strategic-ooh-placement-drives-central-chidloms-grand-opening-celebration","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/strategic-ooh-placement-drives-central-chidloms-grand-opening-celebration\/","title":{"rendered":"Strategic OOH Placement Drives Central Chidlom\u2019s Grand Opening Celebration"},"content":{"rendered":"\n
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BACKGROUND :\u00a0<\/strong>
Central Chidlom, redefining itself as ‘The Store of Bangkok,’ celebrates its grand reopening after 50 years, positioning itself as a premier destination for luxury shopping. With a refreshed image and the introduction of its first-ever brand ambassador, Nam Joo Hyuk, the campaign aims to inspire and captivate audiences while reinforcing Central Chidlom\u2019s status as a leading shopping landmark.<\/p>\n\n\n\n


CAMPAIGN DETAIL :<\/strong>
The campaign leverages OOH media to maximize visibility and impact by strategically placing digital screens along key routes leading to Central Chidlom<\/strong>. This ensures that audiences traveling towards the store are engaged and reminded of the new luxury shopping experience. The focus on high-traffic locations highlights the importance of placing media where it matters most to connect with target shoppers effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"

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