{"id":9262,"date":"2025-04-24T11:35:27","date_gmt":"2025-04-24T04:35:27","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9262"},"modified":"2025-04-24T16:21:05","modified_gmt":"2025-04-24T09:21:05","slug":"bangkok-bank-establishes-trust-with-iconic-ooh-presence-at-suvarnabhumi-airports-gateway","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/bangkok-bank-establishes-trust-with-iconic-ooh-presence-at-suvarnabhumi-airports-gateway\/","title":{"rendered":"Bangkok Bank Establishes Trust with Iconic OOH Presence at Suvarnabhumi Airport\u2019s Gateway"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"666\" data-id=\"9265\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image2-1.jpeg\" alt=\"\" class=\"wp-image-9265\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image2-1.jpeg 1000w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image2-1-150x100.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image2-1-750x500.jpeg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u00a0<br><strong>BACKGROUND :\u00a0<\/strong><br>Bangkok Bank aimed to strengthen its credibility and prestige by targeting travelers arriving in the city. By strategically placing a prominent OOH display, the bank sought to strengthen its brand image and make a strong first impression on both local and international audiences.<\/p>\n\n\n\n<p><br><strong>CAMPAIGN DETAIL :<\/strong><br>Bangkok Bank promoted its brand on an <strong>extra-large billboard<\/strong> located on the road leading into Bangkok from <strong>Suvarnabhumi Airport<\/strong>.<br>The strategic placement ensured maximum visibility, making a powerful impact on travelers and passersby as they entered the city.<br>The use of <strong>OOH media at a prime location<\/strong> reinforced the bank\u2019s credibility and prestige, positioning it as a trusted and reliable financial institution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0BACKGROUND :\u00a0Bangkok Bank aimed to strengthen its cred [&hellip;]<\/p>\n","protected":false},"featured_media":9267,"template":"","study_category":[254],"study_industry":[255],"study_objective":[238],"class_list":["post-9262","study","type-study","status-publish","has-post-thumbnail","hentry","study_category-classic","study_industry-banking-and-insurance","study_objective-trust"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/study"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9262\/revisions"}],"predecessor-version":[{"id":9269,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9262\/revisions\/9269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9267"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9262"}],"wp:term":[{"taxonomy":"study_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_category?post=9262"},{"taxonomy":"study_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_industry?post=9262"},{"taxonomy":"study_objective","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_objective?post=9262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}