{"id":9270,"date":"2025-04-24T11:40:28","date_gmt":"2025-04-24T04:40:28","guid":{"rendered":"https:\/\/www.planbmedia.co.th\/?post_type=study&#038;p=9270"},"modified":"2025-04-24T16:22:50","modified_gmt":"2025-04-24T09:22:50","slug":"137-degrees-expands-reach-and-elevates-brand-image-with-strategic-ooh-campaign","status":"publish","type":"study","link":"https:\/\/www.planbmedia.co.th\/th\/study\/137-degrees-expands-reach-and-elevates-brand-image-with-strategic-ooh-campaign\/","title":{"rendered":"137 Degrees Expands Reach and Elevates Brand Image with Strategic OOH Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image13.jpg\" alt=\"\" class=\"wp-image-9275\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image13.jpg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image13-1050x591.jpg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image13-150x84.jpg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image13-750x422.jpg 750w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"891\" data-id=\"9271\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image11-1.jpeg\" alt=\"\" class=\"wp-image-9271\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image11-1.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image11-1-1050x624.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image11-1-150x89.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image11-1-750x446.jpeg 750w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"890\" data-id=\"9273\" src=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image12-1.jpeg\" alt=\"\" class=\"wp-image-9273\" srcset=\"https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image12-1.jpeg 1500w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image12-1-1050x623.jpeg 1050w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image12-1-150x89.jpeg 150w, https:\/\/www.planbmedia.co.th\/wp-content\/uploads\/2025\/04\/image12-1-750x445.jpeg 750w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><br><strong>BACKGROUND :\u00a0<\/strong><br>137 Degrees aimed to enhance its brand image and boost sales through a comprehensive OOH campaign. The strategy involved leveraging a well-known celebrity, Chompoo Araya, alongside memorable headlines to strengthen brand recognition and attract consumers across various regions in Thailand.<\/p>\n\n\n\n<p><br><strong>CAMPAIGN DETAIL :<\/strong><br>The campaign featured <strong>OOH ads across Bangkok<\/strong>, various provinces, and <strong>7-Eleven stores<\/strong>, ensuring extensive reach and visibility.<br><strong>Celebrity ambassador Chompoo Araya<\/strong> was prominently featured, further boosting the brand&#8217;s appeal and credibility.<br>The use of impactful headlines and strategic OOH placements significantly <strong>increased brand recognition<\/strong>, driving consumer awareness and <strong>boosting sales<\/strong> across the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BACKGROUND :\u00a0137 Degrees aimed to enhance its brand ima [&hellip;]<\/p>\n","protected":false},"featured_media":9279,"template":"","study_category":[249],"study_industry":[252],"study_objective":[245],"class_list":["post-9270","study","type-study","status-publish","has-post-thumbnail","hentry","study_category-digital","study_industry-beverage","study_objective-reach"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study"}],"about":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/types\/study"}],"version-history":[{"count":1,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9270\/revisions"}],"predecessor-version":[{"id":9281,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study\/9270\/revisions\/9281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media\/9279"}],"wp:attachment":[{"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/media?parent=9270"}],"wp:term":[{"taxonomy":"study_category","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_category?post=9270"},{"taxonomy":"study_industry","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_industry?post=9270"},{"taxonomy":"study_objective","embeddable":true,"href":"https:\/\/www.planbmedia.co.th\/th\/wp-json\/wp\/v2\/study_objective?post=9270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}