Role: Build Thailand’s most engaging Premier League community through standout content, bold strategies, and a deep understanding of football fans, driven by strong content marketing and impactful social communication.
Key Responsibilities
· Lead strategy and storytelling for Premier League-focused content across social platforms with a strong focus on engaging, shareable content that drives conversations and builds loyal fan communities
· Own the brand voice: make it sharp, relevant, and thumb-stopping for football fans
· Develop strong and consistent marketing communication plans that align with organizational goals and reflect the dynamic nature of football culture
· Clearly convey marketing concepts, information, and strategies through speaking, writing, and presenting
· Create compelling, high-quality content for a variety of platforms — including press releases, articles, ads, social media posts, and fan engagement pieces
· Lead and oversee marketing efforts across online channels (social media, SEO/SEM, Email, Content Marketing) and offline channels (PR, events, print media)
· Analyze performance data from campaigns to refine and enhance content and social communication strategies
· Guide, mentor, and inspire the marketing communication team to deliver impactful content and collaborative ideas
· Plan, manage, and track multiple projects to ensure they are completed on time and on budget
· Identify issues and solve problems logically and efficiently
· Be passionate about and knowledgeable in both Thai and international football — understanding what fans want, when they want it, and how they want to talk about it
Qualifications:
· Minimum 8 years of experience in strong content marketing, marketing communication, or strategic communication roles
· Creative, energetic, and fluent in football culture — from memes to match tactics
· Excellent communication and presentation skills
· Strong strategic thinking and decision-making ability based on data
· Hands-on experience developing social-first content, managing online communities, and working with both digital and offline marketing tools
· Proven leadership and team management skills
· Able to work under pressure and manage multiple projects simultaneously
· Background in sports, football, or media industry is a plus