BACKGROUND : 
137 Degrees aimed to enhance its brand image and boost sales through a comprehensive OOH campaign. The strategy involved leveraging a well-known celebrity, Chompoo Araya, alongside memorable headlines to strengthen brand recognition and attract consumers across various regions in Thailand.

CAMPAIGN DETAIL :
The campaign featured OOH ads across Bangkok, various provinces, and 7-Eleven stores, ensuring extensive reach and visibility.
Celebrity ambassador Chompoo Araya was prominently featured, further boosting the brand’s appeal and credibility.
The use of impactful headlines and strategic OOH placements significantly increased brand recognition, driving consumer awareness and boosting sales across the country.