Background : 
BYD, aiming to solidify its position as a global EV leader, focuses on enhancing brand recognition and visibility in competitive markets. The brand targets high-traffic areas and strategic locations to engage diverse audiences and reinforce its image as an innovative and reliable EV manufacturer.

CAMPAIGN DETAIL :
BYD utilizes Out-of-Home (OOH)
media to promote its brand through impactful billboards, signature digital screens at key landmarks, airport media, and Plan B TV , extensive digital network across Bangkok. These platforms ensure strong visibility and effectively connect with urban consumers, showcasing BYD’s commitment to innovation and excellence in the EV market.