Background : 
Dr. Pong has established itself as a skincare brand rooted in dermatological expertise and a commitment to high-quality products. Owned by dermatologists, the brand aims to provide Thai consumers with effective solutions for allergy-prone, oily, and acne-prone skin, addressing lifestyle-driven skin concerns.
Dr. Pong’s first time using a presenter  “Kim Seon-ho” with memorable tagline to reach   
a new target audience focus on city people, enhance brand image, the credibility and evoke emotions.

Campaign Details :
Dr.Pong promoted through OOH media using a digital network that spans across Bangkok, ensuring wide-reaching coverage. Additionally, billboards and signature screens located at key landmarks in Bangkok were utilized to create maximum impact.