Case Study

Grab Unveils Eye-Catching 3D Illusion and Interactive Experience at Siam Center

Apr 24, 2025



BACKGROUND : 
GrabFood’s “Deal Songchai” (ดีลทรงชัย)  campaign aims to capture attention and engage customers with exciting offers and memorable experiences. By blending visually striking advertising with interactive activities, GrabFood enhances its brand presence and encourages customer participation, bringing a fun and rewarding element to the campaign.


CAMPAIGN DETAIL :
GrabFood uses the Parc Paragon screen for 3D Illusion ads, creating visually stunning displays to capture attention.
An interactive activity area at Siam Center allows visitors to test their punching power and earn exclusive discount codes.
The campaign combines impactful OOH media with engaging experiences to enhance customer participation and excitement.

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