BACKGROUND : 
Krungthai-AXA’s “Why Should Freelancers Take Risks?” campaign emphasizes the brand’s commitment to supporting freelancers by providing security and understanding their unique challenges. Using memorable outdoor media messages like “Freelancers shouldn’t have to take risks,” the campaign aims to strengthen the brand’s image and build trust in its products and services tailored for freelancers.

CAMPAIGN DETAIL :
The campaign uses signature screens at strategic locations to create high visibility and memorable impressions. 
Additionally, it utilizes the Plan B TV digital network and Plan B TV Nationwide to extend its reach across Thailand, ensuring consistent exposure and engagement with the target audience.