Background : 
L’Oréal Group launched its biggest event of the year, HOTEL DE LUXE, uniting six global beauty brands under the concept of an exclusive luxury hotel. This iconic event became a new landmark in the heart of Bangkok, featuring Thailand’s first-ever interactive activity on a giant LED screen at Parc Paragon. Visitors could share love and positive vibes for their favorite beauty products by sending emojis that appeared in real-time on the screen.

CAMPAIGN DETAIL:
L’Oreal Group encouraging viewers to share their interactions on OOH media via emoji and displays placed in high-traffic areas that amplify the reach and impact of the campaign. This approach aligns with the evolving trends in advertising, leveraging technology to enhance campaign and communication.