Background : 
RAVIPA adopts the popular collaboration marketing strategy by partnering with The Monsters to launch the adorable Labubu Baby jewelry collection, seamlessly incorporating meaningful messages that are characteristic of RAVIPA’s style.

CAMPAIGN DETAIL :
Ravipa focuses on OOH advertising within luxury department stores such as Siam Paragon and The EmDistrict to enhance the brand’s image and strategically place ads near its store locations to drive visibility and sales.