BACKGROUND : 
Sompo’s use of airport media with travel insurance discounts is aimed at increasing consideration for their product among a highly relevant audience. Capitalize on the “Right Time, Right Place” Scenario, Airports offer a unique environment where travelers are highly receptive to travel-related messages. Encourage Impulse Purchases: The airport environment creates an opportunity for impulse purchases. Travelers might be more inclined to buy on the spot due to the discount and the convenience of immediate coverage.

CAMPAIGN DETAIL :
The campaign utilizes the Don Mueang Airport Digital Network and Air Traveller Supreme at Suvarnabhumi Airport, ensuring maximum visibility through strategically placed digital screens in high-traffic areas. These platforms effectively connect with travelers at key moments, emphasizing convenience and value, and reinforcing Sompo’s presence in the travel insurance market.