BACKGROUND : 
Central Chidlom, redefining itself as ‘The Store of Bangkok,’ celebrates its grand reopening after 50 years, positioning itself as a premier destination for luxury shopping. With a refreshed image and the introduction of its first-ever brand ambassador, Nam Joo Hyuk, the campaign aims to inspire and captivate audiences while reinforcing Central Chidlom’s status as a leading shopping landmark.

CAMPAIGN DETAIL :
The campaign leverages OOH media to maximize visibility and impact by strategically placing digital screens along key routes leading to Central Chidlom. This ensures that audiences traveling towards the store are engaged and reminded of the new luxury shopping experience. The focus on high-traffic locations highlights the importance of placing media where it matters most to connect with target shoppers effectively.